I provided social strategy and copywriting for Hpnotiq liqueur, working on everything from core brand campaigns to out-of-the-box one-offs that embrace the blue.
Hpnotiq spent 2019 getting in touch with their roots, re-releasing the brand’s 2001 “OG” bottle. So we decided the help of an OG creative director—Fat Joe himself. We took audiences deep inside the Hpno labs where Joe and his team were hard at work keeping things as lit as possible. I worked on concept, scripts, and social rollout.
Listen, it’s a blue liqueur people mostly drink with cognac. We try and keep it a little weird.