As lead writer, I provided Nike’s Creative POV during some of football’s biggest moments. The Opening brings 160 of the baddest preps in the game to Nike WHQ every July—here’s what we had to say about it.
The 2014 Super Bowl pitted two juggernauts against each other, but when hardware is up for grabs, reputation won’t win you anything.
Whether during offseason training or postseason pressure, we leveraged Nike athletes and legendary performances to support product releases all year long.
Odell Beckham’s iconic one-handed grab provided an unparalleled opportunity to connect our gear with highlight-reel performance.
Licensed jerseys present a unique problem for Nike—they’re a core part of the brand’s identity, but not the high-performance proposition that serves football players. We imbued Nike athlete’s jerseys with their on-field identities to collapse the gap between performance and apparel.
The 2015 AFC/NFC championship games featured some of Nike’s peak performers. We preheated the round with posts targeted to each fanbases to dial up the hype even higher.