I worked on social strategy for JBL Audio, providing tactics and copy for influencer events and product releases that celebrated JBL’s blend of cool with cutting-edge tech.
To celebrate the release of the JBL E55BT Quincy Edition, Quincy Jones hosted an afternoon with influencers in music and fashion. We released the content in a coordinated Instagram grid wall that keeps the collaboration a focal point in the feed.
The JBL Xtreme Waterfight brought LA influencers together for a waterfight to celebrate the waterproof JBL Xtreme 2 speaker.
Art Basel visitors got a chance to customize their own molds of the Everest 310 at the JBL Soundwave Studio.